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Carry1st becomes a beneficiary of Sony’s $10M Africa fund

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Carry1st has attained another groundbreaking accomplishment, this time becoming a beneficiary of Sony’s Africa Fund. Carry1st is in partnership with Tribe and has spread across several countries, having a lot of communities in schools all over Nigeria. Having organised several events with more than 1.6 million naira in the Prize Pool in Nigeria, according to the Nexal Gaming Report of 2023, Carry1st now seeks to expand its folds with this new investment.

Following this, a new addition has been added to the achievement of Carry1st as they are now a beneficiary of Sony’s Africa Fund becoming the first gaming startup in Africa to enjoy this form of partnership.

Sony in Africa through carry1st

Sony has been on the lookout to invest in new startups since 2016, hence the creation of the Sony Innovation Africa that began in 2023.

Sony Innovation Fund saw a good opportunity to expand into Africa and the right opportunity presented itself with Carry1st. As Sony’s Managing director said, they are happy with the expansion into Africa, saying “We are excited to welcome Carry1st as our first investment in Africa,”. Sony, a big-name brand, is seeking to expand into Africa through the gaming channel, this is a big improvement to the gaming community in Africa and a show of growth in the Esports scene in Africa as a whole.

Carry1st and Sony are excited to see the partnership take shape as this will bring visibility to the African esports scene, which is estimated to be over $1 billion and over 200 million participation. The CEO and Co-founder of Carry1st said “We are thrilled to join forces with Sony Innovation Fund: Africa.” This is a sign that a growing Esport in Africa is evident.

The hope to see more partnerships in the African Esports scene is very much alive and we look forward to the growth that will accompany them.


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